Post by account_disabled on Jan 1, 2024 21:15:55 GMT -8
'S. Khon Kaen Foods' or SORKON joins forces with food ordering applications to enter the Food Delivery market, sending 'Zab Classic' and 'Yunnan' pork leg rice along with local food products in the S. Khon Kaen group. Join the Food Delivery Application to increase sales channels through delivery. Support delivery sales this year to grow 100% in response to changing consumer behavior. Mr. Jarasphon Rujirasopon, Chief QSR Officer and Acting Director of the Marketing Communications Office, S. Khon Kaen Foods Public Company Limited or SORKON, a major producer and distributor of processed meat products in Thailand, revealed that from the picture Including consumer behavior, especially the new generation who like to order food in the Food Delivery format, resulting in the market in this segment growing rapidly.
In response to the changing consumer behavior, the company sees a further opportunity Industry Email List to expand its business. We have increased food orders through Food Delivery and a variety of food types. To cover the needs of customers even more Currently, the company has brought restaurants in the S. Khon Kaen chain, including Zaab Classic Restaurant and Yunnan Pork Leg Rice Restaurant. Including local food products Join the food ordering application of various brands (Food Delivery Application) that helps the company Can expand the customer base among the new generation who want to order food to eat at home or at work. This is a large market that will have a positive impact on the company's growth. Ready to create a marketing campaign to promote products through the Market place channel to give customers a special experience in ordering food through the delivery channel specifically. which received very satisfactory feedback from customers.
It is expected that this year sales from the delivery channel will have a growth rate of approximately 100% compared to last year. As a result, the proportion of delivery services accounted for 25% of total sales and helped push the overall performance of 2019 to grow as planned. “In the past We want to expand our customer base among the new generation. Because consumers change their lifestyles It is clearly popular to turn to ordering products and food through applications. We have advertised together with various market place channels to create a special experience for customers who order products via Delivery. We have collaborated with the Food Delivery Application to deliver food to stores in the S. Khon Kaen network and have The plan is to increase the delivery of local food products such as pork sausage, pork sausage, pork slices, etc. We will also expand to other additional applications, which are expected to receive a good response.
In response to the changing consumer behavior, the company sees a further opportunity Industry Email List to expand its business. We have increased food orders through Food Delivery and a variety of food types. To cover the needs of customers even more Currently, the company has brought restaurants in the S. Khon Kaen chain, including Zaab Classic Restaurant and Yunnan Pork Leg Rice Restaurant. Including local food products Join the food ordering application of various brands (Food Delivery Application) that helps the company Can expand the customer base among the new generation who want to order food to eat at home or at work. This is a large market that will have a positive impact on the company's growth. Ready to create a marketing campaign to promote products through the Market place channel to give customers a special experience in ordering food through the delivery channel specifically. which received very satisfactory feedback from customers.
It is expected that this year sales from the delivery channel will have a growth rate of approximately 100% compared to last year. As a result, the proportion of delivery services accounted for 25% of total sales and helped push the overall performance of 2019 to grow as planned. “In the past We want to expand our customer base among the new generation. Because consumers change their lifestyles It is clearly popular to turn to ordering products and food through applications. We have advertised together with various market place channels to create a special experience for customers who order products via Delivery. We have collaborated with the Food Delivery Application to deliver food to stores in the S. Khon Kaen network and have The plan is to increase the delivery of local food products such as pork sausage, pork sausage, pork slices, etc. We will also expand to other additional applications, which are expected to receive a good response.